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Anu Niemonen (hasan & partners): Charity organizations are facing a new era while big brands are taking bigger and bigger roles in purpose marketing

"To be honest, I hate advertising, I always have", says Anu Niemonen, a senior creative with 18 years spent in the industry, 16 of which she's dedicated to hasan & partners. Hating the usual look, feel & format of advertising, Anu was inspired in her teenage years by the work of Timo Everi, "clever, brave, funny and distinguishable" in the bulk of Finnish ads during that time. He later became h...

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